Content that
travels across
cultures.

content, operations
and research

Table of contents

Where to look

01

Experience

Content operations & a Jiangsu Super League season.

Open → 02

Case Studies

Roborock & PETLIBRO — research turned into GTM.

Open → 03

Content Practice

Weather talk show, Xiaohongshu, Mossy Brew.

Open → 04

Creative Archive

Film, editorial, photography & visual play.

Open → 05

About

Who I am, what I study, what I care about.

Open →
My approach

Six steps, always the same shape

01

Observe

Watch the field, the platform, the people.

02

Question

What is actually true? What is assumed?

03

Verify

Evidence over opinion — public data first.

04

Convert

Insight into content, content into action.

05

Publish

Ship where the audience already lives.

06

Review

Measure, learn, loop back to observe.

Featured work

Two cases worth a look

Case 01

Roborock

From regional market differences to a global GTM playbook.
Case 02

PETLIBRO

From content research to a creator-led strategy.
Let's connect

Currently exploring content & ops roles across borders.

If you're building something that needs a careful ear and a steady hand with content, I'd love to talk.

glimmerflow@163.com