EXPERIENCE / 01

International Online / Content Operations

CRI Online · Jiangsu Branch · Content Operations Intern · 2025.07–2025.08

Worked on SuChao-related short-form videos and multi-format content, focusing on people, city culture and cross-cultural angles by integrating official material, UGC and related information. I engaged with topic selection, asset handling, publishing and performance review.

SuChao visual collage

SuChao visual asset used to set the tone for short-form content

SHORT-FORM VIDEO CONTENT RESEARCH MULTI-FORMAT PRACTICE
PROJECT OVERVIEW / 工作概览

CRI Online Jiangsu Branch

Content Operations Intern

2025.07–2025.08

Around sports events and multi-format content needs, I supported planning, production and publishing for short-form video, horizontal video and text content.

Role & Responsibilities

  • Topic ideation and information organisation
  • Integrating official assets, UGC, people and city-related material
  • Participating in video production and publishing
  • Participating in street interviews, asset collection and text organisation
  • Collating published-work data and observing content performance

Key Projects

01
SuChao short videos

People, city culture and cross-cultural angles.

02
China Men's Basketball multi-format content

Horizontal video asset handling and editing.

03
Posts and news content

Research, text handling and draft editing.

My Contribution

Around the communication needs of sports-event content, I took part in topic ideation, asset integration, street interviews and content production. By organising official assets, fan UGC and people/city information, I explored more concrete, watchable and recognisable content angles.

CONTENT PORTFOLIO / 苏超短视频内容实践

I explored different content angles around people, cross-cultural perspectives, city culture and event-related topics, and compiled data feedback on published works.

Published work

Through International Eyes

Used an international-observer angle to open up SuChao topics, combining sports events with cross-cultural expression and giving viewers a concrete entry point.

Likes5,126
Saves109
Comments52
Published work

Out-of-Town Fans Travel Jiangsu

Connected out-of-town fans with Jiangsu city experiences, linking the event to travel and regional interaction.

Likes751
Saves39
Comments25
Published work

Gen Z on SuChao

Focused on young players and young personalities.

Likes143
Saves10
Comments8

Other published works

Celebrities cheer for each city
Celebrities Cheer for Each City

27 likes · 2 saves · 3 comments

Cultural products ride the SuChao wave
Cultural Products Ride the Wave

13 likes · 2 saves · 1 comment

The unsung heroes behind SuChao
The Unsung Heroes

25 likes · 5 saves · 0 comments · 12 shares

The true colours of football in SuChao
The True Colours of Football

54 likes · 4 saves · 2 comments

OFFICIAL PUBLICATION / 发布记录与内容归档

During the same internship I also supported multi-format content for the China Men's Basketball warm-up game in Nanjing. Below are the CRI Online publication page, press release and distribution table as examples of official publishing and content archiving.

CRI Online article page with video player
CRI Online publication page

21 Jul 2025 · China Men's Basketball warm-up game street-interview video. The page credits intern contributors.

01
Press release document screenshot
Press release material

Text handling and editing support for the event press release.

02
Article distribution table
Distribution table

Collated links, dates and status of published articles across platforms for archiving and review.

PERFORMANCE REVIEW / 从作品数据到内容观察

I collated likes, saves, comments and shares for seven published SuChao short videos to observe performance differences between topic angles, not just to list numbers.

Seven videos ranked by likes

International Eyes
5,126
Out-of-Town Fans
751
Gen Z on SuChao
143
True Colours of Football
54
Celebrities Cheer
27
Unsung Heroes
25
Cultural Products
13

Engagement comparison of three representative works

Likes

Intl. Eyes
5,126
Out-of-Town
751
Gen Z
143

Saves

Intl. Eyes
109
Out-of-Town
39
Gen Z
10

Comments

Intl. Eyes
52
Out-of-Town
25
Gen Z
8

Observations

  • The international-observer angle created a recognisable content entry point, with likes and comments well above the rest.
  • City-travel and regional interaction (out-of-town fans) extended the event narrative and performed second-best.
  • Clear performance layering exists between topics, but with limited samples it can only inform future topic selection, not prove a rule.
CONTENT PRODUCTION / 从现场信息到内容呈现
01

Topic & information

Searched for content angles around sports events, people and city culture.

SuChao visual exploration
02

Asset integration

Combined official assets, UGC, people and city information.

Data table used for asset planning
04

Video & text editing

Supported short-form video, horizontal video, press release and post editing.

Press release editing material
05

Publishing & review

Combined official publication records, work lists and performance review tables to document post-publish observation.

Published content archive
BEYOND SHORT-FORM / 从短视频到融媒体内容实践

The same internship exposed me to formats beyond short-form video: street interviews, horizontal video handling and text content.

Street Interview
Street interview

Participated in street interviews and information organisation

Horizontal Video
Horizontal video published on CRI Online

Participated in horizontal video asset handling and editing

News Writing
News writing material

Participated in research, writing and draft editing

REFLECTION / 实践收获

On content production

This practice exposed me to information organisation, asset integration, video and text handling. I also realised that the same event can be approached through people, city and cross-cultural angles.

On operations thinking

By collating published data, I began to look at the relationship between topic angle, presentation and engagement, and tried to turn performance numbers into observation references for future topics.

This experience gave me practical exposure to content production, information integration and basic performance review, and became a starting point for further research into overseas social content, audience needs and Creator expression.